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People Are Shopping Online Again: 2 E-Commerce Stocks to Buy Now


Don't call it a comeback, but e-commerce is on the upswing again. After peaking in the early days of the pandemic lockdowns, the proportion of overall retail sales that occurred online shrank for much of the next two years. This shift surprised many e-commerce specialists, whose executives had predicted a new normal had been established for online shopping.

That didn't happen, but the e-commerce rate did rise for a second straight time this past quarter, according to the latest government statistics, improving to 15.4% of all retail sales from 15.1% in the prior quarter. The peak e-commerce figure of 16.5% occurred in mid-2020, and the lowest point since the pandemic was 14.4% in mid-2022.

Most retailing businesses have a digital component that will benefit from this return to growth. But below, I'll highlight two companies that seem ideally positioned to capitalize on the rebound. Read on for some good reasons to like Amazon (NASDAQ: AMZN) and Lululemon Athletica (NASDAQ: LULU) right now.

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Source Fool.com

Lululemon Athletica Inc. Stock

€234.80
-0.360%
The price for the Lululemon Athletica Inc. stock decreased slightly today. Compared to yesterday there is a change of -€0.850 (-0.360%).
Currently there is a rather positive sentiment for Lululemon Athletica Inc. with 102 Buy predictions and 6 Sell predictions.
With a target price of 432 € there is a hugely positive potential of 83.99% for Lululemon Athletica Inc. compared to the current price of 234.8 €.
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