People Spend As Much Time on Instagram As Snapchat

People Spend As Much Time on Instagram As Snapchat

Snap's (NYSE: SNAP) pitch to advertisers is it's engagement. "All advertising starts with a strong engagement, and we provide incredibly strong engagement," Chief Strategy Officer Imran Kahn said on Snap's first quarter earnings call.

But Instagram wants advertisers to know it provides equally strong engagement. The Facebook (NASDAQ: FB) subsidiary says users under the age of 25 spend 32 minutes per day in the app. Users 25 and over spend 24 minutes per day. That puts it right in line with the 30 minutes per day Snap reported its users averaged in the first quarter this year.

Stickers from Instagram. Image source: Instagram

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Source: Fool.com