PepsiCo Makes Another Entry Into Energy Drinks

Energy drinks have become a standard beverage offering in supermarkets all over the U.S., and PepsiCo (NASDAQ: PEP) is bolstering its offerings in that area. Today it announced that it will be the sole distributor of Bang energy drinks, produced by Vital Pharmaceuticals, Inc. (VPX).

"In the ultra-competitive energy category, Bang Energy has thrived, pioneering the performance energy segment and attracting the next-generation of energy consumers," said PepsiCo North America CEO Kirk Tanner. PepsiCo will distribute the full line of Bang energy drinks in the U.S., and both companies expect a large increase in distribution. "This alliance plays a central role in PepsiCo's overall energy-beverage strategy and enables us to significantly accelerate the distribution of Bang Energy to meet rising consumer demand," Tanner said.

Image source: Getty images.

Continue reading

Source Fool.com