Pinterest Surpasses Snapchat in U.S. Users, but Is It a Hollow Victory?

Pinterest's (NYSE: PINS) stock recently rallied after eMarketer declared that the company had surpassed Snap's (NYSE: SNAP) Snapchat as the third-largest social media platform in the U.S. Pinterest's domestic users rose 9% annually to 82.4 million in 2019, while Snapchat's users grew 6% to 80.2 million.

The firm claims that Pinterest users will account for 41.1% of all U.S. social media users this year, compared to a 39.7% share for Snapchat. eMarketer expects the gap to widen as Pinterest and Snapchat hit 90.1 million and 86.1 million domestic users in 2022, respectively.

Those numbers sound promising for Pinterest, but does topping Snapchat in domestic users actually solve its more pressing issues? Let's examine the facts to see if eMarketer's report signifies a hollow victory or a meaningful one for Pinterest.

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Source Fool.com