Prediction: Ads Could Make Disney and Netflix Investors a Ton of Money
Not every Walt Disney (NYSE: DIS) investor is stoked about the upcoming launch of an ad-supported version of Disney+, just as some Netflix (NASDAQ: NFLX) shareholders fear the recent launch of its lower-cost, ad-supported streaming service could tarnish the brand's premium image. And these worries aren't entirely without merit.
Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a bunch of digital video viewers are already clicking on a good number of the TV ads they're seeing.
Between television, the web, and print media, consumers in North America see thousands of advertisements every single day. Most of them go ignored, if not completely unnoticed.
Source Fool.com
