Prediction: New Dungeons & Dragons Edition Won't Help Hasbro Much
In 2014, I attended my first Gen Con. It was fantastic -- and fortuitous.
The "largest and longest-running tabletop gaming convention in North America," Gen Con has been held in the city of Indianapolis since 2003. Even before moving there, however, Gen Con (named after Lake Geneva, WI, hometown to Dungeons Dragons (D) creator Gary Gygax) was associated with the famed role-playing game. In 2014, games giant (NASDAQ: HAS) released the fifth edition of the game, with heavy promotion at Gen Con itself, including this near life-size D castle constructed within the Indianapolis Convention Center's biggest ballrooms.
Ten years later, Hasbro returned to Gen Con last week to celebrate the 50th anniversary of D, announce the newest edition of the game, and jump-start an effort to sell new rulebooks to its 54 million Dungeons Dragons-playing customers.
Source Fool.com