Retail Isn't Dead, It Just Smells Funny

Retail Isn't Dead, It Just Smells Funny

The massive shift from brick and mortar retail to online shopping has picked up steam the last few years. Digital sales have been growing at a double-digit rate, and online sales as a percentage of total U.S. shopping is now at 9%. Online-only stores aren't the only ones driving this number anymore, though.

Chart by author. Data source: U.S. Census Bureau Monthly Retail Sales Report.

For years, Amazon (NASDAQ: AMZN) has been leading the charge in retail disruption by offering convenient online shopping, competitive pricing, and fast delivery times direct to consumer's homes. Revenue has doubled several times over in the last decade as the company gobbles up market share, and in the meantime Amazon has become not only the largest digital retailer in the U.S., but also one of the largest retailers overall.

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Source: Fool.com