Retailers Will Fail If This Is Their Solution to Amazon.com's Threat

Retailers Will Fail If This Is Their Solution to Amazon.com's Threat

Amazon.com (NASDAQ: AMZN) is causing the retail industry to lose its dang mind. Retailers are so fearful of losing customers to the e-commerce giant, they're forgetting why they're even in business.

The catchphrase of the moment is "experiential shopping." No longer are customers apparently willing to go to a store to simply buy what they want, now they supposedly need entertainment of sorts.

Image source: Getty Images.

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Source: Fool.com