Roku Acquires Nielsen Holdings' Next-Generation Ad Unit

Roku (NASDAQ: ROKU) is now officially one asset larger, as the company has closed a deal for the Advanced Video Advertising (AVA) division of viewership tracking specialist Nielsen Holdings (NYSE: NLSN). The price of the acquisition, which was originally announced at the start of last month, was not disclosed.

By owning the AVA business, Roku is gaining assets that include automatic content recognition and dynamic ad insertion (DAI). The latter in particular can help it offer cutting-edge ad services, presumably at higher rates than more traditional offerings.

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Source Fool.com