Roku Channel's Availability on Amazon Fire TV Could Vastly Expand Its Reach

Because Roku (NASDAQ: ROKU) will no longer be strictly tied to its own active subscriber base after the streaming platform announced on Thursday that its Roku Channel is now available on Amazon's (NASDAQ: AMZN) Fire TV devices, an analyst foresees this "extraordinary development" leading to a rise in revenue.

A blog post on the company website said the Roku Channel will be available today on all Amazon Fire TV streaming devices, smart TVs, and soundbars in the U.S., meaning viewers with any of these devices can now receive Roku's free and premium programming.

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Source Fool.com