It's been a good year to be a (NASDAQ: ROKU) shareholder: The stock is up a steamy 71% so far in 2023.

Recent investors are smiling, but you can't blame long-term owners of the streaming video pioneer for containing their enthusiasm. Roku stock has plummeted sharply in each of the two previous years. Despite the strong rally this year, the shares are still 86% below the all-time highs hit two summers ago. 

Is the latest resurgence in the stock for real? Can the gains stick this time? Let's take a closer look at what Roku is getting right these days, but let's also not ignore the challenges that the country's leading streaming TV hub still needs to overcome.

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Source Fool.com