Roku's Latest Move Is a Slam Dunk for Its Advertising Business

When it comes to streaming platforms, (NASDAQ: ROKU) is in a class by itself. The company pioneered devices that made connecting to streaming providers a breeze, aggregating more than 10,000 streaming channels in one place. Unfortunately, Roku wasn't immune to the recent economic headwinds that crushed advertising spending, causing the company's growth to grind to a halt.

Roku's latest move could be one of its biggest yet, providing one more catalyst to accelerate the company's rebound and reignite this once-compelling growth story.

Image source: Getty Images.

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Source Fool.com