Roku's Partnering With Kroger to Take on Amazon

Roku (NASDAQ: ROKU) and Kroger (NYSE: KR) might seem like strange bedfellows, but the two are partnering in a new advertising program for the streaming platform. Roku's new shopper data program aims to make advertising on its devices more targeted and measurable for consumer packaged goods companies.

The ability to use precise targeting and accurate measuring is one of the biggest advantages for Amazon (NASDAQ: AMZN) and its Fire TV platform. Amazon has unique access to its users' data, including search and purchase history on its marketplace, which can be used to track ads on its Fire TV platform.

Roku's new program aims to even the playing field.

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Source Fool.com