Roku's Targeted Advertising Notches Big Win With Kroger Deal

While many investors still equate Roku (NASDAQ: ROKU) with its namesake streaming boxes and dongles, some don't realize that the lion's share of the company's revenue comes from ads shown on its streaming platform. Roku has extensive records on what viewers watch, giving the company a powerful advantage in the area of targeted advertising.

On Monday, Roku announced a new partnership with Kroger (NYSE: KR), America's largest supermarket chain, to integrate shopping data that will "make TV advertising more precise and measurable for [consumer packaged goods] marketers."

This is a huge win for Roku and provides insight into the future of targeted advertising.

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Source Fool.com