Rubicon Project and Telaria Combine, Forming the Largest Independent Sell-Side Ad Tech Company

Starting today, global advertising exchange Rubicon Project (NYSE: RUBI) and video-focused sell-side advertising platform Telaria (NYSE: TLRA) have officially become a single company, trading under the ticker symbol RUBI. On March 30, shareholders of both companies approved a merger of the two ad-tech companies, finalizing a deal that was first announced last December. While the two businesses will fall under Rubicon Project and operate as two separate brands for now, the company plans to launch with a new name in the coming months. In addition, Rubicon will merge the two platforms into a single, unified sell-side platform, making the world's largest independent omnichannel sell-side solution.

Here's a look at the merged company's plans, and a trailing view of the two businesses' financials on a combined basis.

Image source: Getty Images.

Continue reading

Source Fool.com