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Shakespeare once asked, "What's in a name?" And if Securities and Exchange Commission Chair Gary Gensler had been around to answer, he would've replied, poetically: "80% of a fund's portfolio."

The SEC plans a Wednesday vote on whether to strengthen its names rule, which seeks to limit deception among mutual funds and ETFs to protect investors. But some in the industry say the crackdown would violate free speech, limit stock picking, and force losses at countless funds.

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Source Fool.com