Salesforce vs. Adobe: Which Is a Better Digital Transformation Investment?

Jim Cramer -- the energetic host of CNBC's Mad Money -- thinks that competition between salesforce.com (NYSE: CRM) and Adobe (NASDAQ: ADBE) could "become one of the great rivalries in tech." Really? Customer relationship management software versus digital design and creativity software?  

The thing is, I agree. But I would suggest his timeline is off. It's already one of the great tech rivalries out there.

Unbeknownst to the general public, digital transformation has been sweeping the globe and reshaping how organizations think about their operations and how to present themselves to customers. Salesforce and Adobe, while born of different disciplines, are some of the preeminent players in that digital transformation. Rather than choose one, though, I say own both.

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Source Fool.com