Salesforce's Acquisition Appetite Is Insatiable

Customer relationship management software and cloud-computing specialist salesforce.com (NYSE: CRM) is no newbie to making waves. At the company's founding back in 1999, it made a splash by going all-in on the cloud -- long before "the cloud" was a buzzy technology catch-all, let alone a buzz word in the investment world. Founder and co-CEO Marc Benioff has continued the mindset all along the journey, pushing the company in new directions to maximize its potential as the world increasingly goes digital.

As it stands right now, 2019 could go down as a unique year for Salesforce. No stranger to making big acquisitions, the company is seriously outdoing itself in that department this year. Not everyone is thrilled with the strategy (the stock is only up 3% compared to a year-to-date return of 16% for the S&P 500), but those who understand the massive potential out there shouldn't complain.

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Source Fool.com