Shake Shack Launches Social Media Cooking Show, Promotes Its Shackburger Kits

As it turns to takeout and delivery, along with meal kits, to maintain sales while people eat at home to avoid coronavirus exposure, Shake Shack (NYSE: SHAK) has decided to create its own social media cooking show. Dubbed Shake Shack at Your Shack, the online show is being produced in partnership with the creative agency Circus Maximus.

The first 90-second episode, "Cheese Sauce," features Shake Shack's culinary director Mark Rosati demonstrating how people can make the company's cheese sauce recipe in their home kitchen. Executive Chef John Karangis is also scheduled to appear in some episodes, which are slated to be posted weekly on Shake Shack's social media accounts.

Image source: Getty Images.

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Source Fool.com