You don't have to identify the hottest trend or company to be a successful investor. Instead, you can invest in the company behind many businesses. Shopify (NYSE: SHOP) is one of those companies for small and medium-sized businesses.

Shopify's tools empower these businesses to compete with the retail giants; the 2023 Black Friday and Cyber Monday sales are evidence of that. So, if you want to invest in the real winner of this year's holiday sales, look at Shopify.

The gold standard for Black Friday online sales statistics is Adobe Analytics, which reported that Cyber Week (Thanksgiving Day to Cyber Monday) sales were $38 billion, up 7.8% year over year. But that's overall, and Shopify stores did much better than the crowd.

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Source Fool.com