Shopify's Stock Split Is Complete, but This Is the Real Reason to Buy the Stock

Shopify (NYSE: SHOP) completed its 10-for-1 stock split on June 29. Many investors were probably hoping the event would trigger a rebound, but the share price has continued to fall since the split. Of course, the real impact may materialize slowly. By lowering the share price, splits make stocks more affordable for retail investors. But low market sentiment and high inflation may be keeping many investors on the sidelines right now.

That being said, stock splits have no actual impact on important metrics like revenue or cash flow, nor do they change the intrinsic value of a company. So if you are looking for a reason to buy Shopify stock, a split shouldn't be it. Instead, here are three real reasons Shopify is a buy right now.

Shopify simplifies commerce. Its portfolio of hardware, software, and financial services helps merchants manage a business across physical and digital channels. That includes popular marketplaces like Amazon and social media platforms like TikTok, but it also includes direct-to-consumer (DTC) websites.

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Source Fool.com