Should Advertisers Keep Paying the Rising Prices for Broadcast TV Commercials?

In this segment from the Market Foolery podcast, host Chris Hill and Million Dollar Portfolio's Jason Moser discuss the questions about media Anthony Crupi raised in his Ad Age article titled "Seinfeld, Shrinkage, and the Rising Cost of TV Viewers." To sum up, those advertisers aren't just paying more for their 30-second spots on the broadcast network's most popular shows -- they're paying a lot more per viewer, because even the top shows draw far smaller audiences than they used to. So what does it mean for the media industry?

A full transcript follows the video.

Source: Fool.com