Should Craft Brewers Be Frightened of What This New Survey Says?

Should Craft Brewers Be Frightened of What This New Survey Says?

Who cares who makes your beer? So long as it tastes good, that's what's important. That's pretty much the argument Anheuser-Busch InBev (NYSE: BUD) makes when scooping up a craft brewery, and it's the case being made by analysts at UBS (NYSE: UBS) following a survey of 1,200 beer drinkers.

According to Business Insider, "Craft beer's argument for not selling out is totally flawed," and after reviewing the UBS survey's results, it says mega brewers like Anheuser-Busch and Heineken (NASDAQOTH: HEINY) "can win in craft with M&A." The problem is, the takeaway by the analysts and BI is completely wrong.

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Source: Fool.com