Should Gap Just Change Its Name to Old Navy?

Should Gap Just Change Its Name to Old Navy?

Call it following the money, doing what works, or just smart business, but Gap (NYSE: GPS) is planning on closing over 200 underperforming Gap and Banana Republic stores while opening some 270 Old Navy and Athleta locations.

That's going to bring the Gap and Old Navy businesses pretty close to parity in terms of store count, but with the former faltering and the latter carrying the business, maybe it's time the company made Old Navy the marquee brand.

Image source: Old Navy.

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Source: Fool.com