Should Gap Just Kill the Banana Republic Brand?

There's really no need for Gap (NYSE: GPS) to keep its Banana Republic brand alive. The upscale brand has been losing customers for years, and if it were to disappear, it probably wouldn't be noticed, let alone missed.

Gap is already moving in that direction, completely shutting down its Banana Republic operations in the U.K., and with the large number of store closings scheduled for here at home, it wouldn't take all that much to finally cut the cord.

Image source: Gap.

Source: Fool.com