Shares of McDonald's (NYSE: MCD) bounced between positive and negative territory following its first-quarter earnings report as investors digested what the fast-food operator had to say. While the stock ultimately finished nearly unchanged the day of its report, down -0.2%, there was nonetheless a lot to unpack from the company's earnings report and conference call that could shape where the stock heads over the next few years.

Let's look at some of the positive and negatives from its report and whether investors should look to buy or sell the stock.

McDonald's was facing some very difficult year-over-year comparisons with its Q1 report, and in that light, it reported a very solid quarter. The fast-food giant grew its global comparable sales by 1.9%. While that is not a huge jump, it marked the company's 13th straight quarter of global same-store growth and came against a 12.6% increase a year ago.

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Source Fool.com