Should Investors Treat Chipotle Like It's a Tech Stock?
Chipotle (NYSE: CMG) has received considerable help from an unexpected area -- the technology industry. The company launched an enhanced digital ordering app in 2017, and artificial intelligence (AI) and robotics are playing an increasingly important role in the ordering process.
As a restaurant stock, Chipotle is far removed from the goals of an Nvidia or a Microsoft. Nonetheless, the case for treating Chipotle like a tech stock may not seem as crazy as it might appear. Here's why.
As a company, Chipotle would probably not be where it is today without technology. The aforementioned ordering app allowed customers to place orders from a device such as a smartphone and pick them up at a restaurant.
Source Fool.com