(NASDAQ: AAPL) is truly in a league of its own. It's the only company in the world with a market cap of over $3 trillion and has an exceptionally loyal customer base. Interbrand recently crowned Apple as the best global brand for the 11th consecutive year.

Its stock has been a big winner for investors through the years, too. Over the last 10 years, Apple's share price has increased by nearly 10x. The stock is up close to 50% this year. But should you buy Apple stock in 2024?

If I had to pinpoint the top reason to consider buying Apple stock, I'd probably go with dependability. You can count on the company to generate strong revenue and profits year after year. The aforementioned customer loyalty and brand strength are key reasons why.

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Source Fool.com