Despite its dominant position atop the global sportswear market, it feels like (NYSE: NKE) has been flying under the radar in recent times. It's not a tech-enabled enterprise developing cutting-edge artificial intelligence capabilities, which is probably why it's not getting a lot of attention.

But the leading athletic apparel and footwear business should still be on your radar. It possesses some attractive qualities that might entice investors. There are also some concerns to keep in mind. With that said, should you buy Nike stock hand over fist with $1,000 right now?

Businesses that have some kind of competitive advantage are in a position to stand the test of time. In Nike's case, I don't think anyone disagrees with the perspective that the company's brand is its greatest asset. Selling commoditized clothes and shoes has turned into a massive and profitable business because of how Nike is able to resonate with consumers across the globe.

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Source Fool.com