The main goal of an income investor is to buy businesses that deliver steadily rising passive income. When an income portfolio is properly diversified in quality businesses throughout a variety of sectors, an investor practically can't help but succeed.

The consumer staples company J.M. Smucker (NYSE: SJM) is a common fixture within the portfolios of many income-oriented investors. This raises the question: Should you trust J.M. Smucker and its 2.9% dividend yield enough to add it to your portfolio? Let's examine the company's fundamentals and valuation to get an answer. 

J.M. Smucker possesses an enviable hold on the U.S. market in several product categories, including leading positions in coffee, pet food, fruit spreads, and peanut butter. This is thanks to widely popular brands, such as Folgers coffee, Meow Mix cat food, Smucker's jam and jellies, and Jif peanut butter.

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Source Fool.com