When thinking about successful restaurant businesses, names like Chipotle Mexican Grill and Starbucks probably immediately pop up on investors' minds. Both are consumer favorites that have been thriving for quite some time. And what has bolstered their competitive positioning in recent years is just how beautifully they have integrated technology into their operations. 

But with a market capitalization that is about one-fourth of the Tex-Mex chain and one-tenth of the coffeehouse giant, Domino's Pizza (NYSE: DPZ) is an under-the-radar restaurant stock that investors might want to take a closer look at in 2023. 

Domino's instituted a now-celebrated turnaround plan more than a decade ago to address slumping sales that focused on improving the recipe for its pizzas, which was clearly the lowest-hanging fruit the leadership team could've focused on. Directly addressing the problem worked, as the business became the biggest pizza chain by systemwide revenue in the U.S. in 2017. 

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Source Fool.com