I'm a big fan of Peter Lynch's classic book about investing, One Up on Wall Street, and of the philosophy he describes. Part of that is the really simple approach of finding companies you love and that offer products and services that your friends are using, and investing in them as they take off.

If you chose to invest that way, you might have bought shares of Lululemon Athletica years ago when its yoga pants began to appear at gyms all over the country, or in Starbucks if you enjoy a morning latte and noticed its coffee shops appearing on every corner. If you'd paid attention, done some digging, and recognized that those companies had great fundamentals, you'd be sitting on some serious stock gains today.

Those companies may still be compelling as investments, but they're no longer the early-stage opportunities they once were. However, if you pay attention now, you could find the next Lululemon or Starbucks. With that in mind, let's jump into On Holding (NYSE: ONON).

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Source Fool.com