Ford Motor Company (NYSE: F) is one of the most recognizable brands in America. Every day you see the famous blue badge in your driveway or on the roads. The company's history and fame make it a nearly constant hot topic in the investing community.

The stock is down 32% in 2022, so you might wonder whether there's more pain ahead in 2023, or if this is a buy-the-dip opportunity entering the new year. I've looked at the data to find the answer, and a very clear message is being sent. Here is what you need to know.

There's a culmination of factors that could work against Ford in 2023. Vehicles are big-ticket items for consumers and businesses that purchase them -- the average transaction price for a new vehicle was $45,844 as of June 2022. That's a big pill to swallow, considering the average household income in the United States is just over $70K per year.

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Source Fool.com