Skechers and Shaq Team Up in the Tough-to-Crack Basketball Market

LeBron James, Kevin Durant, James Harden, Steph Curry. Anyone who's anyone in the world of basketball gets their own shoe. Some are so great they keep making shoes long after retirement.

That's the camp that famous big man Shaquille O'Neal falls into. Nearly a decade after his retirement, he continues to endorse affordable basketball sneakers for kids to counter the expensive kicks of still-active NBA stars. It's been one of Shaq's hallmarks for years; he opted to go the affordable route after a mother complained about the well-north-of-$100 price tag on basketball shoes early in his career.

Shaq is still in the business and has partnered with Skechers (NYSE: SKX) this time around. And since this is an investing article, it's Shaq's company of choice that's of interest: Skechers has been enjoying consumer fanfare around the globe, but this is its first stab at the huge -- but tough-to-crack -- basketball industry.

Quelle Fool.com