Small Changes Could Mean Huge Results for This Iconic Donut Maker

Krispy Kreme (NASDAQ: DNUT) is making it easier for customers to get their donut fix. As the company implements its revamped distribution model across its markets, revenue and profits of the iconic donut seller could blossom over the next few years. Here's how that might happen.

Image Source: Getty Images

Historically, Krispy Kreme sold its donuts through its wholesale channel and Hot Light Theater donut shops. The company did well with its distribution model, but found that a lack of access to its treats was the No. 1 reason why customers didn't buy Krispy Kreme donuts.

Source Fool.com