Smart Investors Are Watching This Trend Right Now
It can be an important exercise to observe the trends affecting the stocks you own or are considering buying. Your focus should be on those trends that have the power to move vital metrics such as revenue, costs, and profits.
One trend that smart investors are paying attention to right now is the rapidly rising price of digital advertising. Plenty of companies use it to acquire customers, boost sales, and raise brand awareness, but rising prices threaten the cost effectiveness of those campaigns.
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Source Fool.com