Snap Just Did Something It's Never Done Before

Over the last four years, social media operator Snap (NYSE: SNAP) has seen a massive decline in its average ad prices on its Snapchat multimedia messaging app as it shifted to selling ads programmatically. The shift in ad sales allowed Snap to scale the ad business much more quickly, but it meant it wasn't necessarily maximizing the value of each ad impression.

However, Snap managed to turn the corner in the third quarter, with average ad prices climbing 20% year over year. It's the first time the company's reported an increase in average ad prices since going public.

Image source: Getty Images.

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Source Fool.com