Snap's Future Can Be Read in These 3 Key Metrics

In 2019, Snap Inc. (NYSE: SNAP), the company behind the popular app Snapchat, had its best year yet in its three-year history a publicly traded company. The social media player's shares soared by 196.4%, and the gains don't seem to be slowing down either -- shares were already up by about 11% this year on Monday. For context, the S&P 500 is barely above flat so far in 2020.

Obviously, it is still far too early to tell whether Snap shares will reprise last year's performance, but the company's fourth-quarter and full-year financial results -- which are set to be released on Feb. 4 -- will provide the first clear indications. When that report comes out, investors will want to pay close attention to three key metrics: user growth, monetization, and user engagement.

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Source Fool.com