Snap's New AR Lens Won't Change Investor Sentiment

Snap (NYSE: SNAP) doesn't seem able to do anything right these days. It was recently preparing to unveil a new augmented reality (AR) lens for its camera app but used a countdown clock that ended up being easily hacked and the big reveal on its partnership with artist Jeff Koons was spoiled.

Even so, the big news was really small potatoes. It's an attempt by Snap to piggyback on the excitement Pokemon Go and Disney (NYSE: DIS) generated with their own AR game and events, but the new lens gimmick falls far short of either promotion and won't convince investors the so-called camera company has a future.

Image source: Snap.

Source: Fool.com