Snap's User Growth Is Trending in the Wrong Direction

User growth is critical for any growing social media company, and Snap (NYSE: SNAP) is failing to deliver on the market's expectations -- and giving strange, often contradictory explanations as to why that is.

In this clip from Industry Focus: Tech, analyst Dylan Lewis and senior tech specialist Evan Niu examine the user growth metrics that Snap reported in its most recent earnings call and explain why they were so alarming for investors. Find out why Snap is trying to divert attention from its daily active user number, how Snap is growing in North America versus the rest of the world, and more.

A full transcript follows the video.

Source: Fool.com