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While scrolling through instructional videos on how to marinate eggs and properly fry Buffalo wings on TikTok's Cooking with Lynja, you might have noticed a post where she praises Maxwell House's new Instant Latte powder for its "coffeeshop quality in no time." Congratulations, you've just been influenced. Well, at least that's the goal.

Influencers are gamers, musicians, models, comedians, and fashionistas that all exist in the universe of content creators. They are internet personalities who have built up so much of an online audience that they have the ability to sway purchasing power and consumer habits.

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Source Fool.com