Sonos New Streaming Service Copies Roku's Playbook

There are worse business models Sonos (NASDAQ: SONO) could choose to follow than the one set out in Roku's (NASDAQ: ROKU) playbook. So it is fitting the high-end speaker maker is moving away from being solely a hardware manufacturer and toward becoming a content creator.

Just as the streaming player maker created its own platform to allow viewers to watch video, as well as choosing to use it to subscribe to other video channels, Sonos is launching its own free-to-listen streaming service that can supplement services from Amazon Music, Apple Music, Pandora, and Spotify.

Sonos Radio is a new, ad-supported platform where audiophiles can listen to more than 60,000 stations from the technology stock's partner list. But they'll also be able to tune into stations and channels created by Sonos curators.

Source Fool.com