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As any coach will tell you, the team name on the front of a jersey is more important than the player name on the back. But the sponsor's name is where the money is.

SponsorUnited, a software-as-a-service platform that provides analytics on the sponsorship industry, closed a $35 million Series A funding round on Monday. The good news comes as many big-time advertisers are actually cutting back on their marketing efforts to meet the demand of recession-rattled consumers.

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Source Fool.com