Starbucks Is Winning in 2023, and Its Stock Could Soar This Year

(NASDAQ: SBUX) has found the magic formula for more than a good cup of coffee. It is getting customers back into its stores in droves, generating higher sales and profits. And it's expecting more of the same in the future.

Yet its stock is up only 3% so far this year, underperforming the market. Here's why that could change, and why now is a good time to buy.

Former CEO Howard Schultz came back last year to take over as Starbucks was experiencing pressure due to the pandemic. Although it was rebounding, it needed a new growth strategy as the world embraced new trends in digital and artificial intelligence. And as the company became even bigger, it also needed streamlining and efficient growth plans.

Continue reading


Source Fool.com