Starbucks Shows Impressive Same-Store Sales Growth
Starbucks (NASDAQ: SBUX) CEO Kevin Johnson has invested heavily in improving the in-store experience for the chain's customers. That has included a conscious effort to take tasks away from in-store personnel that distracts them from interacting with customers or producing orders.
Those efforts have paid off as the company reported that global comparable-store sales were up by 5% in the first quarter. That came from a 3% increase in the size of an average sale and a 2% increase in transactions. Stores in North America reported a 6% increase split between new customers and existing ones spending more.
Johnson sometimes takes a shift at one of the chain's stores. Image source: Starbucks.
Source Fool.com
