Starbucks (NASDAQ: SBUX) has navigated a challenging operating environment over the past few years. First, the pandemic forced the company to shutter locations. But now, with its return to solid growth, shareholders are feeling optimistic again. 

Starbucks has produced a solid return of 290% over the past decade (as of this writing), beating the S&P 500. But what's in store for 2023? Let's examine the bull and bear arguments for this leading coffee business. 

One of the most important competitive advantages that Starbucks has, without a doubt, is its brand. According to a 2022 ranking conducted by Brand Finance, Starbucks had the 29th strongest brand in the world, and was the best in the food and beverage category ahead of McDonald's.

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Source Fool.com