Starbucks to Make Big Tech Investments in China

Starbucks (NASDAQ: SBUX) announced that it's partnering with venture capital firm Sequoia Capital to invest in Chinese tech companies in the food and retail industries.

Starbucks has invested in data-driven technologies in the U.S. in its efforts to remain No. 1 in its industry and continue to provide an unparalleled experience for its customers. Some of those technologies include the ability to predict what customers want in different locations, its mobile order and pay apps, and digital menu offerings at its drive-thrus based on previous customer preferences.

Image source: Starbucks.

Source Fool.com