Stitch Fix Hits $100: Time to Sell?

In early December, Stitch Fix (NASDAQ: SFIX) announced results for its fiscal first quarter, and investors celebrated. The stock jumped over 70% in late 2020. It has since shot up a further 70% in early 2021, to touch $100 per share for the first time.

While there's a lot to like about the online apparel specialist, that rally might set shareholders up for disappointing returns from here on if the business stumbles. So, let's take a critical look at the bullish thesis for this new Wall Street favorite.

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Source Fool.com