Beyond Meat's (NASDAQ: BYND) stock has fallen 65% from its 52-week high, deeply underperforming the S&P 500 index during a time of broad market weakness. There's a big-picture story about alternative meat that's important and, perhaps, exciting. But there's also a smaller tale that investors shouldn't ignore as they consider whether this is a good time to buy Beyond Meat.

The truth is that alternative meat products have been around for quite some time. Kellogg, for example, owns the Morningstar Farms brand, which has long offered up protein alternatives. And then there's Quorn, which makes meat alternatives from cultured fungus. So the products from Beyond Meat aren't really new, but the company did manage to attach itself to a larger cultural trend in a way that earlier product offerings hadn't.

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Source Fool.com