Super Saturday Is Coming: Retailers Get One More Shot at Your Holiday-Spending Dollars
Black Friday and Cyber Monday may get all the media attention, but Super Saturday -- the Saturday before Christmas -- could be bigger than both, according to an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics.
An estimated 147.8 million U.S. consumers are expected to shop on Super Saturday, the study reports. That's up from 134.3 million last year.
"While many people started holiday shopping early, those who waited until Thanksgiving weekend are feeling the pressure due to the limited number of days this year between Thanksgiving and Christmas," NRF CEO Matthew Shay said in a press release. "But there is still time to catch up. The last Saturday before Christmas has become the biggest shopping day of the year, and we expect an impressive turnout by procrastinators and those who just want to take advantage of really good deals."
Source Fool.com
